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Engaging the Hidden Customer

by Lori Runyan How often have you been well down the development path only to suddenly find it derailed by a new requirement? How often did that requirement come from someone you didn’t even know was a stakeholder? Changing requirements, either due […]

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Market Requirement Statement: Missing the Mark

The Market Requirements Statement (MRS) is a key element in an organized new product development (NPD) process. It is the yardstick by which the proposed design is evaluated. Too often, however, the MRS is given to engineering without detailed discussion and debate. […]